Dr. David T. Fung
Home | 2003 Winners
2003 Winners
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At home, Farmers is a household name. For more than 80 years, Nova Scotians have enjoyed Farmers dairy products every day. In more recent years, the company located in Hammonds Plains, has taken its traditional products and applied new technology to make them winners internationally. Recent investments to both their processing and packaging equipment have enabled them to produce Tetra Top UHT milk cartons that have a shelf life of up to ten months. This technique has given Farmers a huge opportunity to expand beyond Nova Scotia's borders to export markets in Mexico, India and the Caribbean Islands. The company is also exporting ice cream, cheese and butter to Guyana and Suriname. Sales for Farmers products have boomed from $500,000 in 2001 to $2.2 million last year. |
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Like all of this year's award winners, Alexander Keith's India Pale Ale is a true Nova Scotia success story. Consider these achievements: the fastest growing domestic specialty brand in the country, number one beer in the Maritimes and a 30 percent increase in export sales last year. Add to that an increase in sales every month since its introduction and the shipping last year of the equivalent of 86,728,446 million bottles outside of the Maritimes. It's being achieved by a company that sells Keith's by trumpeting the Nova Scotia experience - an experience based on toe tapping music, rousing sociability and just having a good time. In 2002, the Keith's brand grew from more than $16 million in 2001 to $28.5 million last year and the forecast is for the trend to continue. |
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